Bajco Digital

Your marketing, run by people who run restaurants.

Bajco Digital is the marketing arm of a 275‑restaurant operator. One accountable partner for content, design, video, channels, performance and reporting — instead of six.

275+ restaurants operated 6,000+ employees Six business divisions Founded 2002

Bajco Group is the largest privately held franchisee of a major national pizza brand, and the 58th-largest franchised restaurant operator in the US.

Restaurant Finance Monitor, 2026

01. The reality

Local marketing is fragmented by design, because the co-op picks the agency and not the operator.

If you run multi-unit, you already know the shape of this. One marketing director can end up working across six or seven agencies at once, none of whom talk to each other.

01Franchisor creative approval runs four to five days. Sometimes two weeks.Waiting4–5 days
02E-blasts need two days' notice, so nothing can react to a slow Tuesday.Lead time2 days' notice
03Fundraiser redemptions get tallied by hand, if they get tallied at all.ReportingBy hand
04Sponsorships run for a full season with no way to see what came back.VisibilityA full season
05Every agency has its own intake, its own timeline, its own reporting format.FormatsSix of each

None of that is a talent problem. It is a structure problem.

02. Why us

Nobody else selling restaurant marketing also runs restaurants.

Built by an operator

Plugged into the rest of the stack rather than sitting beside it. One partner who already carries the same numbers you do.

275+ locations

We read the same comps you do, close the same P&Ls, and sit in the same franchisor approval queues. When we put a campaign together, we already know what it does to a Friday night on the make line.

And we own the rest of the stack

Nobody running restaurant marketing also sells the back-office automation, the bookkeeping and reconciliations, the call centre and the software team those same locations need. Bajco already does — as separate divisions, under one roof.

Brief

Your markets, co-ops and store list

Creative

Built to pass approval first time

Franchisor approval

Four to five days. Sometimes two weeks.

Live

Ships on a published timeline

The longest part of a local campaign belongs to someone else’s queue. We sit in the franchisor approval queue so your director doesn’t have to.

03. What you actually get

One queue, every market, and a date against everything in it.

Bajco Digital — request queue This weekAll marketsReporting

Markets

All markets18 Boardman, OH4 Youngstown3 Pittsburgh5 Erie2 Co-op requests4

RequestMarketStageDue

Q3 LTO flyer — two-toppingEDDM, 12,000 householdsBoardman, OHIn designAug 22

Recruitment reel — 3 storesVertical cut, 24sYoungstownFranchisor reviewAug 25

Fundraiser night — school packFlyer, social, redemption codesPittsburghLiveSep 04

Grand opening — store 214Signage, paid social, e-blastErieScheduledSep 11

Co-op creative adaptationSix markets, one masterCo-opWith franchisorSep 15

18 open requestson time 94%

One intake, one point of contact, one timeline.

04. What we do

Six areas of work. One team.

Content

Local copy, offers, menu messaging and LTO campaigns, written for the market they run in and built to pass franchisor approval first time.

Design

Store collateral, EDDM pieces, digital creative and brand-compliant assets, produced to the franchisor's spec.

Video

Short-form for social, recruitment spots, LTO teasers and store openings. Shot and cut in-house.

Channel management

Paid social, search, listings, reviews and community, managed per market rather than per store.

Performance

Campaign tracking, redemption reporting and one dashboard covering every market you operate.

Client success

One intake, one point of contact, one timeline, including the franchisor approval queue. We sit in it so your director does not have to.

05. How it works

Every request goes through one queue.

Three steps, and the middle one is the whole product. Six intakes, six timelines and six reporting formats become one.

01 · Onboard
We map what you already have
Your markets, co-ops, store list and brand assets, plus access to the franchisor portals. About two weeks.
02 · One intake
Every request enters the same queue
Whether it's a single flyer or a full quarter. Nobody chases six agencies for status.
03 · Delivery and reporting
Work ships on a published timeline
Physical fulfilment is coordinated and paid on your behalf. Everything reports to one place.

06. Inside Bajco Group

The rest of what your locations need is already in the building, and you never have to buy any of it.

Bajco Group runs nine operating businesses. Four of them already sell to multi-unit restaurant groups — which is the reason marketing was worth adding.

BE-Solutions

Finance, accounting, HR and payroll for multi-location businesses.

T-Sourcing

Call centre, CX and Voice AI. 5,500+ agents supporting 3,000+ QSR locations.

Meal Dynamics

Agentic AI for the back office: AP, repairs, expenses, vendor management.

Ezra AI

Voice and digital ordering across phone, SMS, drive-thru and online.

You don’t have to buy any of it to work with us. It’s just there when you need it.

07. Before you ask

The questions that decide whether this is worth a conversation.

We're already in a co-op that has an agency.

Then the co-op is the client, not the store — and a co-op's work can't be split between two agencies. Tell us the market and we'll tell you honestly whether there's a way in this year or whether it's a conversation for the next contract cycle.

How small is too small?

Three locations is a real conversation. Below that, the co-op structure usually means you're better served by whatever your market already runs.

Do you work outside the pizza category?

Yes. What we know is multi-unit QSR, not one brand.

Are you an agency or a software company?

An agency. Bajco Group builds software too, but that's a different company and you never have to touch it.

What does it cost?

It depends on store count, how many markets, and how much physical fulfilment is involved. We'd rather give you a real number on the first call than a range that fits nobody.

08. Talk to us

Tell us about your company.

Store count, the markets you’re in, and what isn’t working. We’ll come back with what we’d actually do — and whether we’re the right fit. No deck required, we’d rather see your store list.

—One intake, one point of contact, one timeline.
—We sit in the franchisor approval queue so your director doesn't have to.
—A real number on the first call, not a range that fits nobody.

Or book a 20-minute call